Supporting your child through the process of choosing study options and a future career is not an easy task. Whilst some may have an idea of what they want to do after school or college it is quite common for them to feel anxious and unsure of what future career path they wish to take.

Is it best to go to university or to try to get a job with quality training and good prospects?
Is help needed in identifying and developing potential career ideas?

Services for Parents

As a parent, you want to support your child the best way you can, to help them towards their chosen career path. So, if you’re looking for a quality career guidance company to help your child identify and shape their career ideas, apply to university or look for employment, then Ideas4Careers is the right company for you!

Our initial career consultation will help to identify natural talents and abilities and can be supported by psychometric profiling if appropriate. We offer Morrisby testing and Thomas Personality Profiling – please ask for details.  We also offer follow up consultations based upon individual need. Your named adviser can work with you and your son or daughter on a longer-term basis if you feel you need it.

We know that what students and parents value most is guidance from a professionally trained, independent and impartial careers expert. All our Careers Guidance Practitioners are experienced, professionally qualified advisers who have a proven track record of raising the aspirations and attainment of young people. They are also all on the CDI (Career Development Institute) professional register, so you can be assured that you’re in expert hands.

Ten ways in which Ideas4Careers advisers can help your child.

  1. Identify and develop potential career ideas.
  2. Assist with GCSE or A level or equivalent option choice.
  3. Give career advice and guidance on different career pathways and progression routes.
  4. Raise aspirations, motivation and self-belief by offering direction and focus.
  5. Explore choosing which degree and which university.
  6. Provide knowledge of the local job market and trends.
  7. Assist with applications for employment or training.
  8. Develop self-belief and self-confidence.
  9. Teach personal branding – successful self-marketing to potential employers.
  10. Ongoing career coaching at times to suit you.

Work-related learning route

University isn’t for everybody, and some young people benefit from looking at alternative options at either 16 or 18. These can include:

  • Apprenticeships: the different levels for apprenticeships are intermediate, advanced, higher and degree…yes, degree apprenticeships! These combine practical on the job training with a technical certificate specific to the work area in which the student is working. Higher and degree apprenticeships allow students to study university-level qualifications relevant to their job and is paid for by their employer.
  • Vocational courses: these relate to specific work sectors such as a BTEC in business, IT, construction, engineering, health science or hair and beauty.
  • Gap year or volunteer work:  picking up some useful work experience or enrichment activity that will support university applications or employment at a later stage.

Our advisers can also give support with job applications, CV writing and preparation for job interviews – helping young people to market themselves successfully and with confidence to potential employers, vital in today’s competitive job market.

Higher education

Research shows that over one third of university graduates say they wish they had chosen a different degree, usually citing the fact that they didn’t do sufficient research beforehand or take advice.

As university tuition fees rise and significant student debt increases, getting it wrong can be a costly mistake and can lead to wasted opportunities – can young people afford to take the risk without professional advice?

We work with students to fully explore their options, helping them make the right choice. Our advisers have a well-established network of links with higher education and can help students identify suitable courses and universities, enabling both student and parent to seek ‘value for money’ in making choices, pointing out the differences between price and value, encouraging you to think like an investor and taking you through the different choices.


…. had a very successful group interview at the AECC (Anglo-European College of Chiropractic) and received two offers from them a couple of days later! He was highly delighted, as you can imagine. Many thanks for your help and advice in his preparation: he had an impressive strategy worked out, felt confident and took full advantage of the tips you gave him in the interview!

Our prices for teenagers (aged 13 – 19)

We offer two options:

Career advice and guidance
Career advice and guidance interview with supporting Individual Career Development Plan lasting 45 mins. Access to same named adviser via email/phone for three months following interview for follow up queries: £72.00 inclusive of VAT

Career guidance with Morrisby profiling
Assessments: 1 hr 40 mins carried out online at home followed by 45 min guidance interview with Morrisby report and Career Action Plan. Access to name adviser via email/phone or Skype for three months following interview for follow-up queries (for more info on Morrisby click here). £130.00 inclusive of VAT